Guild Advancement

Quote from: Blizzard site

Guild advancement will be one of the biggest changes made to the World of Warcraft game system when Cataclysm arrives. Guilds will be able to level up and gain talent points, develop guild professions and gain achievements.

Players earn guild experience in a variety of ways, for instance by gaining levels, reputation ranks, boss kills, rated battleground or Arena wins, or profession ranks. Each guild level grants a talent point that can be spent in a guild talent tree which works similarly to character or pet talent trees. Some of the options in this tree include repair cost reduction and increase in looted gold. Guild talents will affect all guild members. To give fair opportunities to both big and small guilds, only the top 20 earners per day in each guild will contribute to guild experience points.

Guild experience will be converted into a special guild currency, which can be used to buy a variety of rewards such as profession plans, recipes and reagents; vanity items (mounts, tabards, etc.), and guild talent respecs. Guild heirlooms can be created with the help of professions and are bound to the guild, which means that if a player leaves a guild, the item will be returned to the guild. Guild items require less reagents, which can be bought with guild currency.

Players will be able to earn achievements as a guild as well. To do so, at least 75% of guild members (for the moment) will need to complete an achievement to make it appear in the guild achievement tab. As players’ guilds complete achievements, players who are offline will be able to read the latest guild news through an RSS feed to the World of Warcraft Armory and get access to profession info and much more. Guild banks will receive a percentage of gold looted from a boss when guild members make boss kills. Also, it will be possible to invite other guilds to various events such as weekly battlegrounds.

(Source)

This is just a part of the information published on blizzards info panels at IgroMir 2009. You can check out other Panels too, like Cataclysm, Starcraft II and complete coverage from that Russian Game Event. Links can be found in the article we published earlier today  “IgroMir 2009: Developer Panels

One thing is certain,  the more i know about Cata, the more i look forward to it (drooling in anticipation) :)